Are money making ads on youtube a scam

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YouTube Nearly five years to the day YouTube made its Partner Program available to anyone , essentially letting people create a channel and immediately start making money, the company said Thursday that creators would no longer be able to monetize their channels until they received 10, lifetime views. Once a channel reaches that threshold, YouTube will review it against its policies to see if the channel is OK to begin making money. YouTube says this is designed to help discourage scam artists and content creators that violate YouTube’s policy from making money on the platform, the company said in a blog post. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,» Ariel Bardin, YouTube’s vice president of product management, said in the blog post. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules. YouTube has been under fire since revelations that the ads of several large brands were appearing next to offensive videos and other objectionable content. That caused more than brands to freeze their campaigns aside from search with Google, which owns YouTube. Account icon An icon in the shape of a person’s head and shoulders. It often indicates a user profile. Login Subscribe. My Account. World globe An icon of the world globe, indicating different international options. Dave Smith. Social Networks Video Ads Video apps.

How Much Money Can You Make on YouTube?

Last Updated on November 16, Around the globe, five billion YouTube videos are watched every day. YouTube is as popular as ever with users spending an average of 40 minutes a single YouTube session. In line with this digital shift, the next thing to learn is how to make money on YouTube. All you need is video editing software and some a computer and you can get started on YouTube. Not bad for playing around with gadgets. Making money via YouTube is no longer exclusive to platinum musicians or huge influencers. There are plenty of opportunities for everyday people to make money from YouTube, creating great video content on their channels. While it is possible to make significant income from YouTube as a content creator, it is not the easiest either. Four hundred hours of video upload to YouTube every single minute across the world. Therefore the competition is pretty intense, and making a lot of money online becomes more challenging. Here are some powerful strategies you can employ to jumpstart your earning potential from YouTube. For many YouTubers, ads form the essential revenue stream.

See your estimated earnings

Martin Vassilev makes a good living selling fake views on YouTube videos. Vassilev, 32, does not provide the views himself. His website, Views. When a supplier cannot fulfill an order, Mr. Vassilev — like a modern switchboard operator — quickly connects with another. Vassilev said in an interview. After Google, more people search on YouTube than on any other site. It is the most popular platform among teenagers, according to a study by the Pew Research Center , beating out giants like Facebook and Instagram. With billions of views a day, the video site helps spur global cultural sensations, spawn careers, sell brands and promote political agendas. Just as other social media companies have been plagued by impostor accounts and artificial influence campaigns, YouTube has struggled with fake views for years. The fake-view ecosystem of which Mr. While YouTube says fake views represent just a tiny fraction of the total, they still have a significant effect by misleading consumers and advertisers. The sites, offering views for just pennies each, also appear in Google search ads.

Bad actors

YouTube has become a content phenomenon. According to Statistics Brain a staggering 1,, people use YouTube, watching 4,, videos every day. Is it any surprise, therefore, that YouTube stars are often more influential than traditional celebrities? Of course, successful YouTube stars do not provide their entertainment for free. They do not put themselves on the medium for philanthropic reasons.

They have found that it is perfectly feasible to make money on YouTube, and if you manage to break into the ranks of the famous and influential it can be seriously good money. Take PewDiePie as a case in point. His channel currently has He is seriously popular! In fact, the true answer is very boring — it is the same as for every other website in existence.

To make money on YouTube, you need to create quality content attracting traffic which, in some way for instance, by viewers clicking on an ad or a link to purchase a productconverts. What are the main ways you can earn money from YouTube? Google owns YouTube, so it is not surprising that they have made it extremely easy for you to sign up to Google Adsense and attach ads to your videos.

While this may sound like free money, the reality is that the vast bulk of people who sign up for Adsense receive little or no money from it. This rate changes regularly. If you do not earn enough money, then Google never pays out at all. It all comes back to traffic. You need to ensure that you create quality videos, and promote. This is how all YouTube influencers begin.

Being a YouTube partner does not earn you money per se, but it provides you with tools that make it easier to do so. Technically you become a YouTube Partner the moment you monetize your content and begin to share advertising revenue with YouTube.

This gives you access to in-depth analytics about your viewers and their ad-clicking. You also gain a few other partner benefits, such as custom thumbnails and the ability to broadcast a Google Hangout. YouTube provides extra promotion to their YouTube Partners, and includes them in various advertising programs worldwide, both online and offline. You receive special framed Play Buttons on your site, once you gain certain levels of subscribers: a framed Silver Play Button forsubscribers and a framed Gold Play Button at 1, subscribers.

You gain further tools and community support the more subscribers you receive. One important, though rarely emphasized, advantage of being a YouTube Partner is that you keep your copyright on your uploaded videos assuming you correctly hold it in the first place. It is not all that well known, but if you are not a YouTube Partner you give YouTube the right to do what they see fit with your videos.

The YouTube Partner Program gives you a non-exclusive agreement. This means YouTube does not restrict where you can load and upload content, so there is no problem if you also choose to upload content and monetize it on other video platforms. If you operate a successful YouTube channel, you could consider the option of joining a Multi-Channel Network. They are very much like talent agents. In return for a percentage of your AdSense revenue or any other form of income the MCN arranges for youthey will broker deals for you and connect you with other YouTube talent.

If you live in the right place, your MCN may even provide you with studio space to produce your content. The percentage of revenue you keep increases as your channel grows. If you have a decent audience, the MCNs have the strength to leverage your site up to higher ad rate levels. If you are a stand-out talent, these networks will greatly help your growth.

If you are lucky, they will invite you to participate in their original productions. They are the best way to get mass exposure for the truly talented. They also provide an opportunity for you to cross over into other media, such as t.

Once you have made a name for yourself you will have followers — your personal fanbase. These followers will often be happy to spend money on any merchandise you sell. You could, for instance, create a range of shirts or hats that promote your site. Many followers are happy to buy your merchandise — it helps make them feel part of your group. These are niche products aimed purely at your most loyal fans. The bigger your channel grows, and the more popular you become, the more your followers will happily pay for merchandise.

Indeed quite a few YouTube influencers find merchandise sales more lucrative than the advertising income they share with YouTube. You can market your merchandise on your YouTube channel. Of course, YouTube audiences, particularly those in Generation Z, can be enormously fickle, if they believe their heroes have sold out to commerce, so you do have to be careful that your merchandising does not alienate your audience. You still need to appear as genuine to. For quite a few businesses it works the opposite way.

Their primary focus is merchandising their product. They give away video content in return for the opportunity to pitch their merchandise, or even simply get their name visible. Red Bull is a case in point. They have 5. Red Bull may not actively market their drinks in their videos, but there is no doubt what the product behind the channel is. Most YouTube content creators are involved in other activities — YouTube is not their entire life. If they can build up a huge base of subscribers to their videos, however, they have a ready-made audience to whom they can promote their other activities.

Perhaps they have written a book, created a video game, invented a new product, or created a course. They will be selling these ancillary products in other markets, for example, they may sell their book on Amazon, or they may deliver their course on their website. In these cases, the content creator is using their YouTube channel as a marketing tool to help promote their ancillary product. Some of the more influential YouTubers gain enough fame and traction that they can use this fame to help launch new products.

Quite a few YouTube influencers also gain secondary income due to their YouTube fame. For instance, they may be paid to speak at conferences or provide consultation services about YouTube Marketing. Once you have made a name for yourself sponsorship opportunities often arise.

Realistically you need to have a substantial audience first before companies are likely to consider sponsoring your channel. It is similar to any other type of corporate sponsorship If a business believes that it can benefit from having its name linked to your channel it will consider sponsoring you. As with everything else, the larger your audience size, the larger the sponsorship you will be able to negotiate. Of course, for ethical reasons as well as meeting the YouTube terms and conditions you need to make it very clear on your page who any sponsor is.

Your sponsors are, for all intents and purposes, advertising their products or services around your videos. An extension of this is product placement, where a sponsor pays you to use their product in your video. This might be as simple as wearing a branded hat or t-shirt in a video, or even driving a particular make of car. If you not only use a product but also recommend it, too, you are providing an endorsement for it. This is another example of how trends in movies and television have moved into YouTube videos.

If your videos are good enough, and tremendously popular with a large audience, companies recognize your influence on your audience as being nearly as important as that of mainstream media. A combination of sponsorship, endorsements, and product placement can be a highly lucrative form of income for the more popular YouTube channels. There is even a company that aims to set up sponsorship deals between YouTube creators and brands — Grapevine.

They consider YouTube channels with 10, or more subscribers to be large enough to be thought of as influencers. Quite a few YouTube channels regularly review products. These are in a wide variety of niches. There will usually be a link in the video description directing the viewer to a site where they can buy the product.

These links are set up as affiliate links so that the shopping site knows exactly where potential visitors arrive. If the visitor ends up buying the product, the owner of the YouTube video receives a percentage of the purchase price.

However, they are relatively common, and as long as you use them sensibly, YouTube appears to accept. Affiliate links are simply another way to monetise a YouTube site — you should not be creating YouTube videos with the sole purpose of making affiliate money.

There are many affiliate marketplaces available where you can find products to review. Some of the best known are Amazon and ClickBank.

As with virtually every other form of income you can earn on YouTube, the larger your subscriber base, the larger are money making ads on youtube a scam income is likely to be. However if your videos are in a specific Review or Shopping channel you probably have a higher percentage of your viewers willing to buy products, so you do not need as many subscribers as you would for other types of income.

The amount you receive per click is substantially higher than with AdWords, as you are only paid for actual sales. There can be an additional bonus for some types of affiliate sales when people sign up a recurring payment for instance they sign up to a type of SAAS software with monthly payments. In that case, you are likely to gain affiliate income every time they make a payment.

You do need to keep your trust with your viewers, however, and not come across as scammy, in for a quick buck. You must provide genuine reviews that make it clear you are simply not in it for the money. If you can build up a solid following of people who see true value to themselves in your videos, you may consider creating gated content in a premium paid Subscriber-only channel.

This is clearly not an option for beginners. Most YouTube viewers are conditioned to watching material for free, and it is something of a mind shift to have to pay to watch videos on the site.

The range of paid channels varies by country, but there are currently paid channels available to American viewers, with topics ranging from music to episodes of Sesame Street to learning woodworking. One problem of putting your videos behind a paywall is that there is no way that they can go viral.

Sophie Bishop does not work for, consult, own shares in or receive funding from any company or organisation that would aree from this article, and has disclosed no relevant affiliations beyond their acs appointment. Following several high profile scandalsYouTube is tightening the rules around its partner programme — raising the requirements vloggers have to toutube to be able to mlney their videos. Adss means that for creators to make money from YouTube — and have ads attached to videos — they must have clocked up over 4, hours of watch time on their channel within the past 12 months. Channels must also have at least 1, subscribers. This change will effectively make it harder for new, smaller channels and hobbyists to be able to make money on YouTube. Wds more specifically, monitor what content is inappropriate for adverts to appear on. Brands such as Lidl and Mars left the platform indue to their ads appearing next to videos with predatory csam. Earlier in the year, Pepsi and Walmart left because of concerns about hate speech. Take the popular gaming vlogger PewDiePie, for example, aee sparked outrage after he was caught uttering racist slurs back in The video has since been removed. A lot of the outrage around these types of videos is the fact that they court a young viewership. This has led commentators to question what types of media are acceptable and where the boundaries of this acceptability lie. YouTube rewards these kinds of videos, as they keep viewers on the platform for longer. The show was broadcast before 10pm, prior to a campaign led by US Senator Joe Lieberman to remove it. Jackass then moved from broadcast to a movie franchise, which allowed more outrageous stunts to be released — under an 18 rating in the UK. For the Jackass crew, the question of suitability appeared to be solved by age restriction. Presumably, though, another factor in moving towards film were protests from advertisers — Jackass had become too hot for broadcast commercial viability. YouTube says it will be talking to high profile creators on the platform to hear their ideas and prevent future scandals. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video. Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires.